mark larson

Mark Larson

Yesterday I coached one of my Account Managers about a proposal he was nearly ready to present. He was working on a proposal with an 8-month payback with no other benefits other than the energy savings. Based on the ESP content, I was able to get him to include non-financial benefits as well as include higher-cost (higher-value) options. It worked. His proposal was accepted and the customer had a much better sense of ‘the deal’ he was getting.

Love one of our blogs? Feel free to use an excerpt on your own site, newsletter, blog, etc. Just be sure to send us a copy or link, and include the following at the end of the excerpt: “This content is reprinted from Mark Jewell's Selling Energy Blog, a source of daily motivation for professionals advancing efficiency. Mark Jewell is the Wall Street Journal best-selling author of Selling Energy: Inspiring Ideas That Get More Projects Approved! Subscribe at”