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Yesterday I coached one of my Account Managers about a proposal he was nearly ready to present. He was working on a proposal with an 8-month payback with no other benefits other than the energy savings. Based on the ESP content, I was able to get him to include non-financial benefits as well as include higher-cost (higher-value) options. It worked. His proposal was accepted and the customer had a much better sense of ‘the deal’ he was getting.