--- title: Selling in 6™ Overview description: Selling Energy Selling in 6 Gold. Online, on-demand sales training is 6-minute modules --- ## Selling in 6™   Online, on-demand sales training in six-minute modules to turbocharge your success advancing energy initiatives. ### SDG&E is generously sponsoring the Commercial & Industrial Gold Edition for registered trade professionals and SDG&E customers   [Join the waitlist](https://share.hsforms.com/1HbwicIyrTGK1w_OcdA-GWg889n)   ![Teal diamond background pattern](https://www.sellingenergy.com/hubfs/mjtw-assets/bg-accents/triangle-accent-green.svg) ## Learn how to sell energy projects more effectively with 6-minute lessons online, on-demand. ## Cost-effective, time-efficient and easy to deploy. The trade press calls Selling in 6™ a “sales manager’s dream.” Get training for you and your staff to close more deals so that you can meet your sales goals. Selling in 6™️ is comprised of concise, convenient, and trackable mobile-learning video lessons that leave no room for excuses. Selling in 6™️ is truly comprehensive. You’ll learn countless insights gleaned from energy professionals with decades of sales experience involving millions of square feet of projects.   SDG&E is generously sponsoring the [Commercial & Industrial Gold Edition](https://www.sellingenergy.com/hubfs/___Segment%20Guides%20and%20Selling%20in%206%20Fact%20Sheets/Selling%20in%206-2021.pdf?hsLang=en) for registered trade professionals.  ### 15,000+ Energy professionals are now selling more effectively. ### 99% Respondents would recommend us to their peers. ### 2,000+ Written testimonials and a history of success. ![Teal diamond background pattern](https://www.sellingenergy.com/hubfs/mjtw-assets/bg-accents/triangle-accent-pin.png) ![SDGE-Selling-in-6 gold-edition-601x400](https://www.sellingenergy.com/hs-fs/hubfs/SDGE-Selling-in-6%20gold-edition-601x400.png?width=601&name=SDGE-Selling-in-6%20gold-edition-601x400.png) ## More than 25 years of energy-focused sales experience have been distilled into hundreds of visually engaging 6-minute lessons. - Lessons are viewable on a smartphone or any other internet-connected device. - Drip irrigation six minutes at a time ensures attention and comprehension. - Questions following the lessons encourage the learner to apply these concepts. - Lessons can be searched by keyword and revisited as many times as needed. - And now, audio versions of the lessons make it easy to learn or review while on the go. [View the program fact sheet](https://www.sellingenergy.com/hubfs/___Segment%20Guides%20and%20Selling%20in%206%20-%20Fact%20Sheets/Selling%206-2021.pdf?hsLang=en) ![Teal diamond background pattern](https://www.sellingenergy.com/hubfs/mjtw-assets/bg-accents/triangle-accent-pin.png) ## Selling in 6™ takes a multimodal approach that is ideal for adult learners. - Comprehensive narrated videos averaging six minutes each - Audio-only version, excellent for "training on the go" - Hardcover Playbook featuring the slides, other resources and space for notes - Hardcover copy and digital audiobook of [Mark Jewell's WSJ bestseller](https://www.sellingenergy.com/request-a-free-copy?hsLang=en)  - Participation in Selling Energy's monthly [Mastermind Group](https://www.sellingenergy.com/mastermind-group?hsLang=en) coaching calls for personalized feedback ![Group-of-Headshots](https://www.sellingenergy.com/hs-fs/hubfs/Headshot-panel-1.jpg?width=680&name=Headshot-panel-1.jpg) ## Trusted by energy professionals & utilities across North America. > My entire sales and sales support team took this training. I saw positive results before the end of Week 1. We closed multiple sales quickly -- sales opportunities that had been lingering up to that point. Worth every penny. ![Bruce Bibby](https://www.sellingenergy.com/hubfs/Bruce%20Bibby.jpg) Bruce Bibby Former Director of Conservation and Demand Management at Hydro Ottawa > Every seller of energy efficiency needs this type of training! Very rare to find this caliber of training talent in our industry. ![Richard Thorne](https://www.sellingenergy.com/hubfs/Richard-Thorne-100.jpg) Richard Thorne Conservation Demand Management, Hydro Ottawa > All businesses want more business and this information helps companies land more work. I've attended ~20 SDG&E seminars and this has by far been the most useful. ![Hayley Powers](https://www.sellingenergy.com/hubfs/Hayley-Powers-100.jpeg) Hayley Powers Sustainability Engineer, McParlane & Associates, Inc. > Best course I have taken in a decade! Mark was stellar - clear, precise and easy to understand! Mark is an awesome teacher and coach. Proven procedures with great stories and humor too! ![Michael Huffman](https://www.sellingenergy.com/hubfs/Michael-Huffman-100.jpg) Michael Huffman Corporate Account Manager, Green Hinge System 1/4 ## Sign up and take control of your career - Identify the market segments and organizations that are your most promising targets - Fine-tune your messaging to resonate with what those prospects really care about by understanding segment-specific business acumen, jargon and yardsticks - Connect the dots between energy projects and well-documented non-utility-cost financial and non-financial benefits - Concisely communicate your value proposition so you capture and retain your decision-maker’s attention - Present financial analyses that move beyond simple payback by focusing on the metrics that truly matter - Preemptively neutralize the myths and objections that can stall or stymie even the most worthwhile projects - Skillfully prevail when faced with “three bids syndrome” - Coordinate your marketing and sales efforts so that they genuinely support each other - And so much more! [Join the waitlist](https://share.hsforms.com/1HbwicIyrTGK1w_OcdA-GWg889n) --- ![](https://px.ads.linkedin.com/collect/?pid=2045898&fmt=gif)