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Online, on-demand sales training

Selling in 6™

Learn how to sell energy projects more effectively with 6-minute lessons online, on-demand.

Selling in 6™ has been lauded by the trade press as "a sales manager's dream." It provides hundreds of field-proven selling insights without requiring in-person venues, travel expenses, and missed selling time.

Lessons are available both online, on-demand and as a series of live webinars, though Selling in 6: LIVE!

Cost-effective, time-efficient and easy to deploy. The trade press calls Selling in 6™ a “sales manager’s dream.”

Get training for you, your staff, contractors or other trade partners to close more deals so that you can meet your sales goals. Selling in 6™ is comprised of concise, convenient, and trackable mobile-learning video lessons that leave no room for excuses. You’ll learn countless insights gleaned from energy professionals with decades of sales experience involving millions of square feet of projects.

21,000
+

Energy professionals are now
selling more effectively.

99
%

Respondents would
recommend us to their peers.

2,000
+

Written testimonials
and a history of success.

More than 30 years of energy-focused sales experience have been distilled into hundreds of visually engaging 6-minute lessons.

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Lessons are viewable on a smartphone or any other internet-connected device.
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Drip irrigation six minutes at a time ensures attention and comprehension.
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Questions following the lessons encourage the learner to apply these concepts.
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Lessons can be searched by keyword and revisited as many times as needed.
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And now, audio versions of the lessons make it easy to learn or review while on the go.

Turbocharge your success advancing energy initiatives.

If you are planning annual sales meetings, customer energy summits, or other in-person events, I have a large repertoire of keynotes that would give your audiences powerful strategies for moving energy-related projects forward.

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Creating and Executing Your Sales Plan
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Leveraging Energy Efficiency to Help Your Customers Regain Their Financial Footing
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Getting Your Projects Approved Now That Frozen Budgets Are Thawing
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Maximizing Your Revenue and Profit Despite Supply Chain Disruptions and Labor Constraints

Trusted by energy professionals &
utilities across North America.

"This is changing my whole sales outlook. It changes how to approach a prospective customer. I am more confident and can be a sales professional rather than a product promoter. I have the tools I need.

Chelsea (Fabrizio) Torres

CIS Transformation Project Report Coordinator at Exelon Corporation

"The training is not only sourced from Mark Jewell's personal and successful work history in sales, it also includes lessons he has acquired from top CEO's and CFO's of major corporations as well.  At its core, the course is a true dive into the psychology of how people think, react, and perceive new ways and new choices, versus doing  what they're doing now.

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Chris Burns

Product Management Specialist at Énergie NB Power

"Mark is so high energy!  It's clear he is incredibly well versed on this topic and enjoys conveying his energy/knowledge to others!  This course was incredible!  I wish I had a week more to spend on the content.  Very valuable course! I have recommended this training to all of our trade allies.

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Laura Zorick

Account Manager at Snohomish County PUD

"This is an innovative and fresh sales approach that will deliver a differential business advantage. It challenges pre-conceived notions.  Very thought provoking. Awesome.

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Joe Bilé

Manager, Business Development at Toronto Hydro-Electric System Limited

"Outstanding trainer and session.  Appreciated how the content was universal and not specific to an end-user selling to management.  Knowledge of all relationship and strategies specific to each are necessary for success in 'selling EE'.

Joe Fernandi

Director of Customer Energy Solutions at Seattle City Light at Seattle City Light

"My entire sales and sales support team took this training. I saw positive results before the end of Week 1. We closed multiple sales quickly - sales opportunities that had been lingering up to that point. Worth every penny.

Bruce Bibby

Senior Management at Hydro Ottawa Ltd (retired)

"Every seller of energy efficiency needs this type of training!  Very rare to find this caliber of training talent in our industry.  Never lost interest.

Richard Thorne

Supervisor - Conservation Demand Management at Hydro Ottawa Limited

"Understanding the motivations for homeowners is essential to understanding what motivates so many other types of customers. The more we sales professionals understand the basic psychology of those with whom we are around in our non-work time, the more in-tune we are with how to recognize signals our customers are sending about what they value.

Jonathan Nickerson

Lead Program Manager, Strategic Energy Management Partnership Initiative at National Grid

Frequently asked questions about Selling in 6™

What is Selling in 6™?

Selling in 6™ is an on-demand sales training platform made up of hundreds of six-minute video and audio lessons. It teaches energy professionals how to find the right prospects, reframe benefits in the customer’s own language, replace payback myths with real financial analysis, and answer more than 65 common myths and objections so more energy efficiency, electrification and demand-reduction projects get approved.

How do you overcome the “we don’t have the budget” objection?

Selling in 6™ teaches you to move the project from the expense column to the investment column: quantify the non-utility-cost benefits (productivity, comfort, maintenance, tenant retention, resilience), present NPV, IRR and the cost of delay instead of simple payback, and connect the outcome to the metrics your prospect is actually measured on. When the project competes on the CFO’s terms, “no budget” usually becomes “which budget.”

Why is simple payback period a problem when selling energy projects?

Simple payback ignores every dollar of savings after the payback date, treats a 15-year asset like a two-year bet, and makes most efficiency and electrification projects look worse than they are. The lessons show how to use life-cycle cost, net present value and internal rate of return so a decision-maker evaluates the project the same way they evaluate any other capital investment.

How much does Selling in 6™ cost and what is included?

A Selling in 6™ license is $828 and includes the full lesson library, monthly two-hour Mastermind Group coaching calls with Mark Jewell, a scheduled 30-minute one-on-one coaching session, tip sheets and templates, and free admission to Selling in 6™ Live!, a seven-session instructor-led webinar series.

How long does Selling in 6™ take to complete?

There are about 16 hours of content, delivered in six-minute pieces. Lessons are keyword-searchable, so most people use Selling in 6™ as a just-in-time reference before a sales call, proposal or presentation rather than a course they have to finish in order.

Does Selling in 6™ cover residential, electrification and demand response sales?

Yes. There is a dedicated Selling in 6™ Residential lesson series, and the library covers heat pumps and electrification, demand response, battery storage, EV charging and renewables alongside energy efficiency, across commercial, industrial, residential, multifamily, agricultural and low-income markets.

Can utilities and companies license Selling in 6™ for their teams?

Yes. Utilities deploy Selling in 6™ to program staff, implementers and trade allies, and companies license it for sales, marketing and customer service teams. Private-labeled versions and weekly viewing reports are available for team deployments. Book a free strategy session to see a live demo.

Schedule a free strategy session
with Mark Jewell

 

Explore how organizations similar to yours are already using Selling Energy’s sales training to advance their goals.
  • Experience a live demo of these training tools and see options for private-labeling the training for your audience.
  • Discuss best practices for deploying the training including how to maximize participation, verify engagement with the help of weekly viewing reports, and recapture unviewed licenses so they can be redeployed to others.
  • Share various details with us on audience composition, headcount, and any desired customization of content so we can produce a one-page proposal for you to circulate internally for approval.