A Segment Guides™ subscription provides one year of access to our Segment Guides™ online/on-demand research tool, one year of access to the webinar Introduction to Selling Efficiency with Segment-Specific Insights, PLUS all of the benefits of belonging to the Selling Energy Mastermind Group. An annual license to access Segment Guides™ delivers industry-specific intelligence that helps reframe the benefits of energy projects so they can be measured using the yardsticks your prospects are already using to measure their own success. These insights can be leveraged to open new conversations with prospects or to revitalize stalled ones.

Connect the dots, capture your prospects’ attention, and focus on “why” they absolutely need what you’re selling by really doing your homework and taking a market segment-specific approach to sales.  Focusing on the most promising prospects and presenting those targets with the most compelling value propositions are two hallmarks of sales professionalism.  Selling Energy’s Segment Guides™ online research tool will give you a leg up on the market segments you’re targeting.  You’ll learn each segment’s unique jargon and yardsticks, see sound bites documenting important non-utility-cost financial and non-financial benefits, discover more sources to explore for even deeper industry insights, and much more.

Format: Online, industry-specific digital knowledge database tool. Download a product Fact Sheet here.
Subscription-based service: Segment Guides™ is offered as a single-user, full-year subscription, providing more than enough time to view and review all content. Renewal is also an option.


Individual User: Just $49 per month, billed annually at $588.

*Interested in purchasing access to the Segment Guides™ for a group or team?  Contact us at 415-814-3744 or info@sellingenergy.com to learn about group discounts. Or, submit a request for more information about group discounts here, and we’ll follow up with you shortly.


With your purchase of the Segment Guides™, you’ll gain annual access to a digital database containing a trove of insights, examples of compelling non-energy benefits, and other important talking points for over two-dozen segments:

Segment Guides™ Currently Available:

  • Bakery Goods & Snack Processing (new!)
  • Biotechnology & Laboratories (new!)
  • Colleges/Universities (new!)
  • Commercial Real Estate
  • Dairy
  • Data Centers
  • Electrification
  • Government
  • Greenhouses
  • Grocery
  • Healthcare
  • Hospitality
  • K-12 Schools
  • Large Assembly
  • Manufacturing
  • Meat & Poultry Processing
  • Parking Garages/Lots
  • Residential
  • Restaurant
  • Retail
  • Senior Living
  • Service Retail (new!)
  • Warehouses & Cold Storage (new!)
  • Water Distribution/ Wastewater Treatment
  • Bonus: Digits to Widgets downloadable worksheet

Segment Guides™ Planned:

  • Advanced Manufacturing
  • Small/Medium Sized Businesses

Available online 24/7/365, the Segment Guides™ will empower you with the information needed to open new conversations (or revitalize old ones) so that you capture your prospect’s attention and get everyone on the decision-making chain excited about your project!

This powerful Online Resource empowers Energy Professionals to Transform their Sales Approach!

Imagine how many more of your prospects would say “Yes!” if you had industry-insider knowledge at your fingertips, to effectively connect-the-dots between your project and their bottom line. Whether you’re selling your solution to a grocery store, hotel, hospital, or office, the Segment Guides™ database arms you with the insider intelligence, business acumen, and confidence you need to get into the mindset of your customer, so you can reframe your project’s benefits in ways that they will actually care about.

Energy Sales Professionals know that instead of talking about kW, kWh, or therms, they need to talk about three key categories of benefits: utility-cost financial, non-utility-cost financial, and non-financial. Most sales people unfortunately just focus on utility-cost savings – even though quantifying other financial benefits may be 10x or more the value of the energy saved.

Which would you rather talk to your prospect about – a $10,000 annual energy savings or $100,000 gained from reduced scrap rates?

The Segment Guides™ will allow you to get into the mindset of your prospect so you know what factors drive their decision-making, revenues, and profits. Selling Energy combines the countless insights and anecdotes uncovered while coaching thousands of energy professionals how to sell their solutions more effectively and research sourced from industry, academia, and government. Each Segment Guide™ includes relevant background information, profitability margins, key business drivers, examples of non-energy benefits, and much more.

Bonus Content:

After purchasing Segment Guides™, access Introduction to Selling Efficiency with Segment-Specific Insights, a webinar designed to help you make the most of your Segment Guides purchase, by clicking View My Online Courses after logging into www.sellingenergy.com.

If you have questions or need assistance, please contact us at 415-814-3744 or info@sellingenergy.com.

Find out how quickly this training could pay for itself by downloading our new Training ROI Calculator.

Terms & Conditions: 

In order to purchase this product, you must first agree to our Terms and Conditions. Please read the full text of this agreement here prior to purchasing this content. As additional industry Segment Guides™ are released, current subscribers will have immediate access to new content.