Free Audiobook – Selling Energy: Inspiring Ideas That Get More Projects Approved!

Listen to Mark Jewell narrate his Wall Street Journal best-selling book on any internet-connected device.

This book contains more than 80 short essays, each of which examines a unique aspect of efficiency-focused professional selling. Many originally appeared on the Selling Energy daily email blog and smartphone app, which offer drip-irrigation reinforcement of concepts borrowed from Mark Jewell’s award-winning training courses.

Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren’t more efficiency projects approved?

Based on twenty years of experience influencing efficiency decision-making in more than three billion square feet of properties, this author concludes that many more projects would be approved if energy professionals were actually trained to “sell” rather than simply “promote” efficiency.

Energy efficiency products, services and programs all require effective selling. Professional sales skills make you more successful at advancing any energy efficiency initiative, regardless of your role in the process. Moreover, you need to think of yourself as a sales professional even if your job title does not include the word “sales.”

So what does efficiency-focused professional selling look like?

  • The confidence to reframe the benefits of efficiency so that they can be measured with the yardsticks that prospects are already using to measure their success
  • A 15-second elevator pitch that is precisely tuned to a particular prospect’s values
  • A one-page narrative proposal delineating efficiency targets, the rationale for change, financial projections, status, and action steps for moving forward
  • A one-page financial summary that offers a clear and compelling treatment of both “popular” and “proper” metrics
  • An ability and willingness to sell utility-cost-financial, non-utility-cost financial, and non-financial benefits
  • An ability to recognize and replace myths with the math and motivation that get projects approved

Whether you are a manufacturer, specifying engineer, contractor, utility program manager or account executive, third-party program implementer, eco-entrepreneur or any other energy-related professional or job-seeker, you are sure to benefit from the insights provided in this book.

As of this writing, more than six thousand energy professionals had benefited from this training. Thousands of testimonials confirm the link between efficiency-focused professional selling and increased sales success: higher closing ratios, shorter sales cycles, deeper retrofits, and more.

Write us at info@sellingenergy.com to let us know how listening to this free audiobook turbocharged your success!

Steps to Access your free Audiobook:

  1. “Purchase” by placing the free Audiobook in your cart and completing the checkout procedure
  2. From your receipt, click Continue to Selling Energy (or, visit www.sellingenergy.com and log into your account)
  3. From our Customer Dashboard, click View My Online Courses to enter our Learning Management System (LMS)
  4. Click My Courses to access the Audiobook
  5. Enjoy!

Have questions or need help? Just get in touch, we’ll be happy to assist you. Reach us at 415-814-3744 or info@sellingenergy.com.