Finding and Motivating the Right Decision-Makers and Influencers
Sponsored by Focus on Energy

Finding your best prospects is not just about studying company org charts and LinkedIn connections. It starts with identifying your competitive advantage, defining your brand, and determining the market actors for whom you could create the greatest value. Next steps include creating profiles of your ideal customer, knowing who the decision-makers and influencers are, and how to fine-tune your messaging to resonate with each one.

This live/online course will explore the following topics:

  • Defining your competitive advantage
  • Defining your brand
  • Determining the market actors for whom you could create the greatest value
  • Creating profiles of your ideal customer
  • Discovering who the decision-makers and influencers are
  • Fine-tuning your messaging to resonate with the values of each decision-maker and influencer

Date and Time for the Live/Online Webinar:

Wednesday, June 15, 2022 from 9:00 to 10:30AM Central

Can’t make the live webcast? A recorded version will be made available to all registrants for 30 days.


This training is free for Focus on Energy participating Trade Allies, End-Use Customers, and Utility Partners. Registration is limited and sign ups will be reviewed for eligibility.

Your registration includes:

  • Participation in the live broadcast via GoToWebinar, happening on Wednesday, June 15, 2022 from 9:00 to 10:30 AM Central.
  • Access to the event recording for 30 days.
  • A complimentary copy of Mark Jewell’s Wall Street Journal Best Seller Selling Energy: Inspiring Ideas That Get More Projects Approved! in electronic audiobook, e-book, or hardback format (while supplies last).
  • Ongoing invitations to live monthly Mastermind Group Coaching Calls with Mark Jewell to support your continued success.

About the Instructor:

Mark Jewell is a Wall Street Journal best-selling author and Stevie® award-winning speaker focused on applying energy solutions to create value. He has influenced energy decisions in three billion square feet of real estate. His company, Selling Energy, has appeared on Selling Power magazine’s list of Top 20 Sales Training Firms. Mark received his B.S. in Economics from The Wharton School at the University of Pennsylvania.

See Mark Jewell in action on YouTube!

Terms of use:
Registration is for a license to use these course materials on a per-person basis. Access by unlicensed registrants is strictly prohibited. As the licensed registrant for this training, you are accountable for any illegal distribution of course content including sharing your log-on information with others, group viewing, posting copies of this material on the Internet or on a company server or intranet, and any other form of unauthorized sharing. All training materials are covered by U.S. Copyright law and under the Digital Millennium Copyright Act.